I'm new to the creative agency side of things so excuse me if this is a silly question, but what exactly is the difference between a senior copywriter and a junior copywriter? Is it just the number of years spent as a copywriter or does it have more to do with the kind of work you're doing? I pivoted here from a sales background, but always been into writing so it made me feel comfortable to take the leap. Still have a long way to go...

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Depends on the agency/company.

In some place, Jr’s might report to a Sr. (My current agency has this structure, especially for Sr Creatives who are preparing for promotion.)

Other places treat them all the same, often pitting Jr teams against Sr teams for briefs.

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The differences in the job roles are really not that big. It's more in the seniority like you said. If there's any difference it's that the juniors are writing much more hahah.

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Honestly the same as any job role. What does Senior engineer do compared to a junior engineer? Same job just more responsibility and tougher, more important assignments.

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Jumping off a related topic: am I delusional to not care about jr/int/sr level titles? I've been a "copywriter" since the day I started and steadily gained responsibility, autonomy, and money. Happy with career progression, always getting juicier assignments, work directly with ECDs/CCOs... am I missing something crucial? Is my case an anomaly? Or is it okay not to push for a title upgrade?

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