Anyone else despise writing titles for scripts? Or is this just my own weird writer quirk?

like
Posting as :
works at
You are currently posting as works at

i just pick a noun in the script and call it that. or something that’d sound funny if the client said it.

like

I pick a word or phrase from the brief (or a variation of.) It helps to reinforce that the script is on brief. Clients and account people fall for it every time.

like

This is totally ass backwards but I like to come up with a few interesting titles before writing a script and use them as a jumping off point. It’s weird but it works for me 🤷🏻‍♂️

helpful

Sounds exhausting

Every script. Every time

I hate it

Same. Especially hate when I title it something bland (“Game Day”) and the client or account wants to jazz it up. Shhh. This isn’t a Super Bowl ad. No one will see it. It’s fine.

Related Posts

Any insight on Shopify? A quick Google search tells me some things. Looking for inside POV.

likehelpful

What ICOs are you guys looking into? Hoping to research some

like

Oracle Hi fishes, I have 9 + years of experience in BFSI domain with application . Looking for referrals for dubai or abu dhabi in BFSI/software development/IT.basically anything related to it.I have resident card for UAE... Please help out.oracleMicrosoft Thomson Reuters IBM

like

Hi all, I have just been made redundant and I’m actively looking for work within the recruitment space. I’m looking for an embedding in-house / in-house remote role. I am based in the UK but I am open to other countries too. If you know any companies actively recruiting, please don’t hesitate to reach out to me on here or on LinkedIn (Favour Adefila)

like

31 M NYC Anyone down for drinks or brunch?

Looking for referal for below tech stack. Ping for more details:
Tech: Unix,Azure,Mainframe, Splunk,AppDynamics,Snow,Sql Developer and JIRA.
YOE: 6yrs
Availability : 44 days

Hello desi fam...Anyone know wherr/how to get an iptv box in the Chicago area?.... thanks

like

Opinions on entry level Nomos? 33mm ludwig, tagente, or orion? F looking to understand the differences aside from numerals as even the specs look so similar but different price points

Hi Fishes. Is there anyone who can refer me in EXL? This would mean a lot. Thnx in advance

like

Those who got the offer from luxoft romania. Comment below. Have whatsapp group will add you in that.

like

I need help from an accountant or a financial analyst. I need to compare fed vs private company retirement and help me create a retirement plan. I will pay for the services. Thank you

like

Freelance copywriters: took my first freelance gig (small business owner who needs blog content, website rewrite, if that counts) and not sure what to charge. Suggestions?

like

Hi People,
Please let me know if teams in Novartis are helpful to newbies! Does Novartis have an agile or a standalone working environment.

Do people get help in code if they get stuck anywhere in any project?

Await replies🙂

I have no credit history and am just out of undergrad making ~$100k. Any chance of me being approved for Citi Double Cash or Chase Freedom Unlimited? Do I need to get a “starter” card to build some credit first?

like

Was there ever a time you wanted to give up being a real estate agent?

like

Do I need to sell cash sitting in my fidelity core position to be able to use that?

like

Best agencies doing corp comms rn? Or should I say, people in corporate practices loving the work their doing? Cool clients you're working on that have healthy budgets?

like

I want to get to know more people in this bowl 🤩 so comment below where you reside and a fun fact or what you like to do for fun besides go to work 😅

I’ll start… I am in Ohio and i genuinely love socializing and networking. Love getting to know people over a cup coffee / glass of wine lol

like

Does LTI provide reimbursement for WFH setup ?

like

Okay, Audi C7 S6 or 2017 E43 and why?

like

Additional Posts in Copywriters

"I'm not a copywriter so this is gonna be terrible BUT..."

🙃🙃🙃

likefunny

When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

like

How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

Are puns always bad? I like them as cheat codes for making boring things slightly more entertaining. I don’t want to spend hours thinking for a line for a social post we are just doing to fill up a content calendar

likefunny

If you are approached for copy position with a company called LadyBoss... RUN! I don’t know racket they’re running but they set up a video conf with a bunch of copywriters interviewing simultaneously.

likefunny

Feel really terrible at writing sketch comedy. I think this is just something I just cannot do. Anyone with tips? Advice? Anything?

like

I need a hilarious name for my new WiFi router and thought a Copywriter’s forum was the perfect place to go. Any suggestions?

likefunny

Tips for how to start off on a good foot at a new job? Also on how to balance that with taking ownership of the work/asserting yourself, especially when the people there are used to you freelancing (which was less assertive, and similar work but a lower title)… thanks!

like

My AD is weak at comping/photoshop and admits it’s not their strong suit. I believe it’s hurting us. Wwyd?

like

"Use the approved language."

"Why'd you use this language?"

likefunny

Thoughts about going back and forth between agency and in-house? Is it a good/bad idea? Is it even possible?

like

Does anyone else balk a little bit when applying for jobs and the recruiter or job description mentions a lot of blog writing and other content like that?

like

I'm not the best at coming up with lines on the spot. I can write good lines when I'm by myself in front of my laptop, but not when I'm talking with my CD or someone else. Is this considered an issue?

like

Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

like

Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

Post Photo
like

Note to writers: the phrases are “centers/ centered on” and “revolves around.”
You cannot “center around” something.

Post Photo
likesmartfunny

Do you charge your clients for time spent on email communication?

like

What about using 3 one-word sentences as a slogan? I feel like it’s super played out, but I get suggestions for it all the time. Can’t we do better than mashing together words from the crestive brief?

like

Freelancing as a junior with 1 year of experience. Have not got a single book worthy piece. Is going freelance dumb ? Risky? Both? Just trying to gauge whether I should wait for a full time offer.

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal