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i just pick a noun in the script and call it that. or something that’d sound funny if the client said it.
I pick a word or phrase from the brief (or a variation of.) It helps to reinforce that the script is on brief. Clients and account people fall for it every time.
This is totally ass backwards but I like to come up with a few interesting titles before writing a script and use them as a jumping off point. It’s weird but it works for me 🤷🏻♂️
Sounds exhausting
Every script. Every time
I hate it
Same. Especially hate when I title it something bland (“Game Day”) and the client or account wants to jazz it up. Shhh. This isn’t a Super Bowl ad. No one will see it. It’s fine.