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I do this at my current job
Strategy usually includes:
Brand purpose
Opportunity
Beliefs and behaviors
Brand idea
Narrative
I've also seen mission/vision/values
Copy provides:
Voice traits
Brand line
About us
Dos and don'ts
Style guide
Example messaging
And depending on the client sometimes also:
Voice principals
Channel guidelines
Messaging pillars
What’s brand idea and narrative? I can get a sense of what they are, but would like to know how you define them
Check out The Bland Book for what not to do:
https://d3bzyjrsc4233l.cloudfront.net/django-summernote/2019-04-05/e5637ab9-3355-4616-870d-04f1fc3aa78e.pdf