I’m helping my friend put together a brand book for his startup. I’ve seen this go so many diff ways, but besides the design-related stuff, what exactly is important to include? Do I include a brand mission statement? Brand manifesto? Brand positioning? Brand tagline? Would love your thoughts.

Anyone preparing for Australia immigration? Where are you at the process?

Hi fishes, i came accross a msg that EY GDS is currently a burning train And is like going to bankruptcy.
How much true is this news ?

Hello,
I have put down my papers and have a other job offer with good mnc company.
I am not satisfied with the salary as the hike is 27% however the role will give me a good skills and add on my resume.

What should I do?!

Who has time to date in big law? How did you meet your s/o? Particular app suggestions? My best friend at the firm is single and ready to mingle (kind of….when work let’s her).

What does a community manager who also does social media ads, graphic designs, content planning etc makes in Bangalore on an average

Recently I had interview with oracle oci and it went well but haven't heard back from HR , how long does it take to update the interview status. My interview completed last week Tuesday.

Why do 403b have such I fees? I almost want to stop contributing all together or just minimum 6% to meet the match. Possibly just rely on the pension but what if it’s underfunded when I retire?

What does Business Analyst at band A2 means in EXL services?

Hi fishes,
Anyone know what is subway account in Capgemini?

Hi Fishes - Need opinion on the below - Profile Data Science.
Optum - 25 LPA CTC
Or Zenon - 30 LPA + 2 Lakh joining bonus

My heart is with Optum but unsure if they can match the numbers.

How’s McCann Health doing these days? Culture/businesses/client?

Currently an Assoc at McK. Recruiters are reaching out with roles and specifying that senior execs are ex-MBB and ONLY hire MBBs. Does this raise a red flag to anyone else?

Has anyone used a coaching service for their firm? If so, any recommendations?

I have 4.5 year's of experience on dotnet with azure
Got two offers 1) TCS -12.5 , 2) YASH - 14.5
Which should i prefer and the CTC which I'm getting underpaid?

What about using 3 one-word sentences as a slogan? I feel like it’s super played out, but I get suggestions for it all the time. Can’t we do better than mashing together words from the crestive brief?

How do you keep coming up with new headlines for the same product?

Hi. I’m looking for a CA, OR, or WA-based writer who’d write blog posts for a product / lifestyle site about weed and west coast weed culture. Needs to be otherwise professional & willing to use name

RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

Anyone doing NaNoWriMo this year?

Working with a Junior AD who’s too opinionated & doesn’t respond to my feedback well. He’ll just show ideas that I’ve already debunked/scripts that aren’t very good, which makes me look bad. Advice?

If that’s your Art Director, then why is he in my google doc?

Today is supposed to be our “day off.” I always laugh when I see emails announcing special days off. What’s even funnier are the reminders about “half days.” Hilarious.

Anyone else despise writing titles for scripts? Or is this just my own weird writer quirk?

Any writers looking for opportunities in Oncology? Company I work for is searching for great Copy. I’ve been there 6 years and love working here. Message me for details.

Thoughts about going back and forth between agency and in-house? Is it a good/bad idea? Is it even possible?

Conceptually, is it typical for copywriters to bring far more ideas to the table than their AD partner?

Is it a red flag to interview with a potential new agency that I'd have to move to a different state for and they never give you a chance to ask any questions or fly you out to meet in person?

Does anyone else balk a little bit when applying for jobs and the recruiter or job description mentions a lot of blog writing and other content like that?

I don't know if this is a recent change but I’m seeing postings for junior copywriter/community manager roles. Have these roles always been attached or posted at a junior level? Is this merged role worth considering as someone young in the industry with more traditional intern and freelance copy experience.

Please help! I'm looking for writing terminology. At our agency, we are getting more into creative writing vs ... executional writing? Please help me find the right term. Creative means developing the big idea (concepting), writing scripts and headlines with flair, etc.) for an awareness "hook" and then the other camp, which includes brochures, one pagers, banner ads, sales sheets.

What should we call the other type of writing? (Cont in comments)