I'm wanting to expand my network with creatives that work at agencies I have an eye on. What's the least creepy way to do this? Any networking tips would be helpful too.

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I just added people from agencies I liked on LinkedIn and sent them a message saying, “hey, I’ve got my eye on such and such agency and I’m curious if you have any insight on what they look for in a creative.” Got me a headstart on getting the job I have now

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Reach out on LinkedIn. Send a thoughtful note. I’d choose people who actually do the work from the agency that you like, so you can specifically reference the projects and not just a blanket statement about the agency. I’ve gotten those and usually ignore them. But people who take the time to research stand out.

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Truth is, advertising creatives are notoriously unfriendly about cold reach-outs. I’m not sure why, but that’s the way it is. The best thing you can do is go to a lot of industry events. Sign up for OneClub, go to happy hours, meet face to face. ECDs always complain about juniors emailing them. I think it’s ridiculous since these kids just want a job, but it is what it is.

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Additional Posts in Creatives

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