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Like most things, it was only ever about money.
Enthusiast
In a downturn like this, it’s inevitable. Accenture, like most mindless consultancies, has a profit margin they need to hit, and with fees being cut back, so must expenses.
It’s how all agencies work, regardless if they’re consultancy led, holding company led, or independent (eg. Wieden laid off 11%)
What is your point about Accenture? They lasted a lot longer before making any layoffs than any other holding company agency, and their biggest independent competitor (WK, who laid off even more).
Accenture had lay offs too.