I love Instagram, I really do! But sometimes I feel that as a creative the thought of "sticking" to an aesthetic makes me cringe! I feel that art & inspo should be free flowing - not confined to a box

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I feel ya... it’s the same pictures of the same stuff... I love a theme as much as the next person but I’m trying really hard to not... try too hard. It stops being fun.

Having a consistent look and aesthetic is about having a developed perspective or speciality. It doesn’t mean that’s all you do as a "creative" but it’s what you’re known for and best at. Find that angle, develop it and evolve it over time. Limitations are good.

Your favorite musicians/designers/artists/directors/writers have a style. That doesn’t mean they’re limited to one thing but even they struggle to maintain the same audience when they decide to suddenly stop rapping and break out the guitars.

Go experiment and have fun with the platform. If you post regularly, you’ll see which posts resonate more with your followers . Build from there and Archive the duds later on. And hashtag wisely.

If Insta allowed the option for people to highlight their words instead of pics, they’d be even more popular than they are now. It’s a pretty novice move for them not to allow it.

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