In the midst of brand marketing and diversity upheaval, Digiday speaks with “six cultural marketing executives.” Black-owned brand founders are discussed, as are the implications when it comes to sales and marketing.
https://digiday.com/marketing/boycotts-and-backlash-reveal-complications-in-changing-dei-landscape/
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This is an interesting challenge for real. Target is now being sued by shareholders for this whole ordeal as well. However, when it comes to Black business owners I get the challenge. Higher Learning talked about the need for pain when pushing back against social Justice and I agree. It ducks but some businesses will have to experience the pain if we are all going to progress.
I suppose that's always the risk of aligning with big corporations. They will feel pressure from some quarter and backtrack on any commitment they've made. It would be better in the long run for brands to raise awareness and proceed independently, as the article notes. But that's much easier said than done.