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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
Creative at MediaCom NYC. Thoughts?
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One creative risk that paid off was pitching a quirky video campaign when everyone wanted to play it safe. It broke away from bland messaging and got tons of shares, way above projections. It taught me that strong ideas can win over stakeholders if you can back them up with data and show a clear connection to brand goals.