Is it just me, or is the Boston ad scene (Mullen excluded) about as creatively driven as the mortgage department in a bank? Please don't answer that. Bold ideas are a huge differentiator in this mkt.

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Probably a talent issue? Heard from headhunter that it was hard to get people to move to Boston.

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Are they jumping the Mullen ship or the Boston ship? When I was there I saw lots leaving for NYC, SF, Chicago, etc. not too many staying in town

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Last time I checked, bold ideas are a differentiator in every market. I have a feeling we’re going to see more bold ideas from other shops as Mullen creatives continue to jump ship.

Why they jumping ship?

@vicepresident1 that’s always been my experience too. You can get young people just starting out and you can get mid-30’s Director types who are starting to have kids and want a more affordable life (bonus if they have family in the MA area). But hiring or even keeping Sr Planners/AD Planners has always been a struggle. Young people who kick ass in this industry go off to do bigger and better work in NYC, SF, LA Etc

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