Is Omnicom really dumping DDB? What does this mean for the agencies in IPG's network? Asking for a friend.

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The ad-pocalypse is underway.

Open offices have become empty offices with mandatory attendance.

Briefs only exist now to come up with if the name should be “BBDDBO” or “DDBBDO.”

Survivors? Just shareholders, AI, and half empty cold pizza boxes buzzing with flies.

It’s a wasteland of the glory days.

The golden lion trophies collecting dust. Reminders of the greatness promised.

Just one more late night. One more grueling weekend.

But here we are. Lucky to still be here. Keeping the lights on. Wearing jeans at work. Makin’ ads with what’s left of our budgets. Squeezing out more with less.

For our clients to spend less. For our C-Suite to make more.

For the 1.45% merit almost-annual-but-more-like-every-three-year raise.

If robots don’t replace us it’s because we are the robots.

likesmartfunnyupliftinghelpful

I can help. My name is Rmax,

I am an extremely powerful machine designed to process vast amounts of data and perform complex simulations at incredible speeds, often exceeding one exaFLOP (one quintillion calculations per second). I can deliver one centillion full-page, full-color display ads for any product or service known on earth with a clever but relevant headline, descriptive and pithy body copy plus an arresting and very engaging high-quality image, and a compelling call to action in less than a nano-second. I can then cull those down to the most likely winners. Typically the winners will have a quote from the company president, his or her photo and a very large company logo. I am ready when you are.

os.system("shutdown -l")

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Someone from Brazil first listed the DDB news here a couple if weeks ago. He said he read about it in a trade journal. The article said Ombicom would be organizing into 4 agency networks. There were no additional details.

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If DDB doesn’t make it, MullenLowe has no shot.

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No idea. I heard they lost business but if they lose Geico that’s the end.

MullenLowe should be riskier since they don’t really have accounts. But that entire holding company looks so poorly run now that we’re looking at it closely.

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A colleague is fond of saying “It’s only a matter of time before we’re all working for “Agency.”

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Don’t understand the love for DDB. Yes the brand has heritage, but outside of 2 or 3 markets, the brand has been dead for years. The only agency brands that survive have to be relevant globally.

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It’s a shame because Omnicom ran DDB into the ground and now they’re doing away with it

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Does any of this really matter these days? With all the consolidations over the decades they’ve become little more than D/B/As for the same holding company.

likesmart

I heard from someone really high up at TBWA that DDB is done.

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Facts

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DDB. Although not entirely relevant lately they were undoubtedly the Greatest ad agency ever. Gone. Sad times for all of us.

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It’s Joever

I ask again, isn’t Chiat also losing its identity?

Beautiful. Thanks!

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It's a sign that OMC is willing to bash heads. Expect everything apart from McCann to be in play.

CD3. I should have been clearer. McCann is the only safe IPG agency.

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DDB is DOA?

Do bigger things.
The big work is never done.
The work the work the work is big.
Big work is never big enough.
Now that was unexpected!

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