Is there a reason they hire non-actors (or the worst possible actors) to do life insurance commercials? Do they think it's more relatable or are they just cheap?

likesmart
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Insurance companies begrudge every dollar spent on marketing almost as much as they do on paying claims.

likefunny

Prob shot ex US where the pool is much more limited if they want dialogue.

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Makes it more believable for fat middle
America

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“Authenticity”

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Liberty bibberty

likefunny

Liberty probably hires the best actors of the lot!

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