I’ve been receiving an influx of vendor emails lately (at least 1-2 a day) for everything from SMTs to pop-up activations. Curious if anyone has ever responded to these and found it to be a successful partnership?

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Not really. Almost every vendor we use is somebody we researched and reached out to you. Cold emails never seem to go anywhere for us.

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Maybe the lesson here in B2B is to make sure your stuff is discoverable

Kind of just depends on what they're asking for and what you'd have to offer. I've never been in a position to receive vendor emails because I don't work on any kind of events or anything, so I guess I'm not sure what they'd be looking for from you.

Really just using their services! I understand they need to pitch themselves, but I personally don’t know anyone who has actually responded. So was curious how others handled it

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not really. I did take one vendor up one time on a demo for the free gift card lunch offer they had... but their software didn't really do what I needed it to for the amount it would cost. It was something i could have just done on my own without needing to pay them.

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