Genuinely curious: How do you justify working in PR knowing that you won’t make $100k+ for 15-20 years? I’m 3 years into my career and I have regrets about choosing this field when I look at my financial timeline.

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Are you in agency or in house? A 15-20 year timeline to 100+ isn’t accurate.

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Yeah, if you do it right you should hit 100k right around the time you turn 30. 27/28 if you’re a rockstar.

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I don’t think that’s accurate, although depends where you live. Most VPs in big cities would be making 100+ and are early thirties. Most senior account supervisors will be in the 90-100 range and are late 20’s.

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FWIW, I went 35 - 46 - 72 - 90 - 110 - 125 from AAE - VP. I did make a move into a more niche area (healthcare/pharma) and moved to NYC when I jumped from 46-72. But it’s definitely possible. If money motivates you, look into financial PR or healthcare/pharma PR. They aren’t as “sexy” as consumer brand but tend to pay better in my experience

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This is mirrors my growth and makes me happy at SAE!

I started making 100k at 26. It's not impossible! But you do need to jump agencies a few times to get that increase. Staying somewhere for a long time won't get you strong raises like agency hopping will.

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Case in point - I’m at 75k at 26 and haven’t moved agencies since 22.

The early years are rough, yes, but 15-20 isn’t accurate. You should be at 100K anywhere between 7-9 years into your career... unless you’re not being promoted, which is really on you.

You’re in control of your career.

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I wrote a long response and accidentally deleted it. Net net: make sure you’re working somewhere that can support your salary expectations. Small agencies or dwindling accounts won’t help.

I switched from agency to brand side and made $100K+ before 30 in a HCOL city. Salary wasn’t the primary motivating factor but when I compared a tech company versus an agency circling the bowl in a holding company I knew it was time to leave.

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It definitely shouldn’t take 15-20 years. 7-8 is probably average, maybe less if you’re a superstar or in a specialty area as some of the others mentioned. The first few years are tough, but you see bigger bumps with each promo once you hit the AS level and above.

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Especially today - I don’t think old timelines or rules apply. But people remember great people - and want to help those who help themselves. Building strong relationships and being an addition (even if feeling underpaid / undervalued) will return you good returns for a long time. You want to be the bright smart hardworking teammate that comes to mind when a colleague or former boss starts out a new venture - and needs someone solid. Join a PR group or start one - it’s amazing how much better it feels to learn from others’ experiences in exactly what we do.

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Jump to different agencies every 3 years or so to see bigger bumps.

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I would say jump every two years, especially if you don’t get a promotion. Make sure to understand holding company rules too. Certain policies make it so that you can’t get more than 15% of your current salary if you move within the network (looking at you IPG).

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All my VPs make way above 100, closer to 200. 1-2 even higher. Healthcare PR, corporate comms all pay much higher salary.

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You’ve got this! I’m 8 months from 30 and I’m about to get a raise that’s going to put me to at least 110k. I started in PR late and have only been in it for 4.5 years. Makes some jumps and really advocate for yourself. You’ll get there.

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Ok this is reassuring! I’m agency side in LA

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Co-signing what everyone else said. I started making over $100k at the director level.

FWIW - I started my career in 1992 making $20k. I think I hit $100k in either 8 or 9 years.

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I started my career making $22k in 2005! Ugh.

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Build relationships and freelance.

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I hit 100k by 30. It’s doable if you jump agencies.

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I see a lot of people sharing that this is inaccurate. Just wanted to share my situation, started at 22 making $38K and now I’m 25 years in making $72K... I plan to be at $100K by 27/28 you have to ask for what you’re worth and if your company isn’t giving you that go to another agency.

That’s not true. I just pivoted to PR after 6 years in advertising and have maintained well above 100

But PR does pay less than ad

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