About to start a new role as an Associate Director for a PR agency. How do I prepare for this job ahead of time? Any tips and tricks welcome.

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Resist trying to change things and mold the team to your style or the ways you're used to doing them. Spend the first month or so learning. You're joining their team not the other way around. Learn how they do things do things. Try to understand why they're done that way. Meet with each team member one on one and ask them for their thoughts about what's working and what's not. Take notes. Compare them all after you've met with everyone and after you've experienced a month in their shoes. Then start identifying where you can make your biggest impact. Focus on that - maybe it's culture or new business or quality control or team development.

Biggest mistake new leaders make is coming in and trying to show everyone you're the big dog swooping in to make everything better. You're not. You'd just piss everyone off and make them leave.

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Read up on the client’s business/category, and particularly about how they are being covered. Knowing their business will make you better at yours.

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Find out as much as you can about the team you’ll be working with. Who are they and what roles do each play? What challenges on the team are they looking for you to help address? Regarding the client, figure out what pillar of the business the agency handles and see if you can get examples of previous campaigns or things coming up that the team has done.

A lot of agencies don’t really send anything too in-depth before a person starts and I usually tell people joining a new agency remotely it can now take weeks to feel fully immersed. I started a new agency mid-2020 and just recently started at a new place a few weeks ago. Both onboarding experiences were very slow which can feel off-putting when you’re just sitting around.

Best thing to do those first few weeks is get to know as much as you can about the team, the work, and the role you’ll be playing. Good luck!!

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Be yourself and always make sure you are delivering the best work possible to your clients and you will never fail.

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