Looking to get inspired by some great tourism campaigns. Or campaigns that attempt to rebrand a city, state, etc. Any come to mind?

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visit oslo “is it even a city” - such a fresh take, very funny, and based on cultural insights

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Australian here:
Tasmania (Australia) by BMF. If you’re unfamiliar with Tassie, it’s a small little island state off the bottom of Australia. It’s not what you’d think of when you think of Australia. It’s cold most of the year, rainy, mostly farmland, would likely be skipped by any international tourists. Even had a bit of a name for being full of incest lol. But the work from BMF owns this. Check it out because my explanation of it won’t do it justice.

Also, not a real campaign but a grassroots one - CU in the NT lol. True blue straya energy.

https://m.youtube.com/watch?v=0oNX_BHgi3c

The Oslo one and like a Swede

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