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Depends. Having the client feel like you two are partners in the success of this work can be extremely advantageous for the CD and the agency. If you’re willing to become the “friend” of the client on the weekends to brainstorm, then perhaps the privilege can go both ways, and your ability to convince them to buy campaigns and expand their budgets around marquee assets will grow. This has been my experience with 24/7 clients. Good luck!
Block their number on weekends? A blocked number won’t see a text as delivered and calls go directly to voice mail. You can unblock them on Monday and blame remote area/no signal if needed.
Appreciate it. But set boundaries early. I've had clients who were in that same space. Which is great. But when I explained to them that weekends are for family (and using their products - white goods), they totally understood. And got into asking what happened over the weekend. No more focus groups. Credibility soared. Sell it to their benefit (if possible).
All the time but I bill for it, so works for me