Looking to switch from SA360 to Skai based on the new experience basically being exactly what we get for free within the Google Ads UI current - any thoughts, forewarnings, experiences where you did this but ultimately went back to SA360?

Posting as :
works at
You are currently posting as works at

I always hated Kenshoo (old name) and switched to SA360 on many clients. Got better rates and better performance.
I haven’t checked Skai lately, but have serious hesitations.
Switching for a UI reason isn’t great. You should have real reasons

like

Skai feels like Marin to me.

A big box store I know moved from SA360 to Skai and it was really good support and training. It is just a bit weird how they do things but in the end you are always paying for automation with any bid platform. The department head said they ran tests and the e-commerce attribution by engine was being skewed by Google SA360 towards google and so that is why they decided to move over to Skai.

Related Posts

Any fish in their 30s here?

like

I interviewed at KPMG on 11/14 and got a verbal offer the next day but since then waiting to hear from them. Been following up continuously but the partners are not replying it seems. In the meanwhile i have an offer from BT offering 90k for 4 yrs of experience which seems to be fair. I am just unsure whether to accept the offer as I was waiting for kpmg reply as I want B4 on my resume which apparently is a big deal. Is BT also good on resume for future employers ??

likehelpful

My company matches 3%. Is that low or on par?

like
like

What is wrong with people these days?

Post Photo
like

IS there any instance you know of in which LTI revoked or took back its offer after giving offer letter. If so what circumstances

like

I renegotiated my start date and it’s different from the date I signed on the offer letter. Do I need to request a revised offer letter or is the email thread with the recruiter sufficient. By the way, my background check is already in progress.

Hello Friends, I have 2 questions please help to clarify.

I am joining in CTS on September last week so when i will be considered for appraisal ?

And also for variable compensation I will get in this March right? For this we don't need to wait for a year I guess.

like

Curious what the base and commission structure is for inside sales and associate director of sales in biotech (also anyone else who wants to share pls put industry). Paid hourly or salary? At the biotech company I work at avg inside sales is $62,632 with a $3500 per quarter cap. Commission structure is % based on sales quota reached vs capped (not a direct % of sales). I’m underpaid at $53000 with $3500 cap per quarter.

like

How did you learn a new language at an older age? Just curious how others learned new languages. Duolingo, Classroom teaching, Learning from being around that language, etc…

like

How do you guys think about placing limits on your watch collection?

like
like

A picture speaks a thousand words

Post Photo
funnylike

Hate is such a strong word....

But damn he makes it easy to use

Post Photo
likefunny
like

Anyone looking to do a case prep this weekend via Skype / phone?

like

I hate going to the Apple Store nowadays.

like

Hi All,

Would appreciate any tips on updating my resume and referrals to jobs you'd see me as a good fit :)

Thanks

Post Photo
like

Hi,
I have offer for Salesforce Commerce Cloud B2C Developer position from these companies-
1)Infosys
2)Mindtree
3)TCS
4)VGL
Which one should I choose?
Thankyou for your help and suggestions.

like

HCL or Infosys compare to TCS in terms of job security?

like

Additional Posts in PPC

Hi PPC Guru’s

I recently started a local store visit campaign but it’s not allowing me to optimize towards store visits. My Google rep doesn’t know what she’s doing I swear, she’s not had any answers and she’s the one the recommended we utilize this ad type. Any ideas why it’s not letting me optimize towards this? Get directions is what I currently have it set as and we are getting conversions but we really want the store visits. Thanks so much!!

Anyone hiring for PPC specialist? I have a former coworker looking for work. 100% remote…US citizen staying in Mexico.

like

Anyone have trouble explaining to clients that Position 1 all the time isn’t necessarily a strong strategy?

like

An agency recommended we invest heavily in Smart campaigns in G.Ads. WTF?
Why am I paying this agency?

funny

Dear Fishbowl PPCers I need your help!

A client is insisting we used Adobe bod manager for their campaigns, and neither me nor my team have experience with it.

We're also not on a timeline where we can really get up to speed on it ahead of a couple deadlines.

I've also argued for budget for external consulting hours and that's been disapproved.

I'm on my own. Or am I?

Hoping some kind soul with experience managing Google Ads through Adobe can help me out.

Continued...

Ok.. I really want to get a search bowl going. Anyone interested? So here’s a topic we can start with: Does anyone still use Google’s enhanced PC?

like

Can we use this comment to share salaries. I’m a strategist at a $65k salary. Promoted at 9months from $45k. A total of 1yr 4 months in the paid search space.

Hey y'all. Haven't seen a PPC bowl yet. Let's talk awesome!

like

What do you all think of Google Performance Max?

like

Question for agency PPC experts. Who is responsible for your client's monthly paid ads budget? The PPC expert employee or someone else in the company keeps track of the budgets to not overspend?

I’ve been a search manager for 8 years. What kind of role can I take on at a place like Google etc ? I am trying to figure out what’s next for me. I’ve considered client side, a lot marketing director roles that I think could be a good fit but I feel lost. I am tired of no upward movement in my career.

Looking for a Supervisor to join our team here at Rain! Gig is 100% remote, flexible hours, really great team that ACTUALLY focuses on work life balance, working on some really cool large scale client across industries! 3-5 years experience managing people & within platforms, YouTube is a plus!

Does anyone use Universal Local Campaigns? A client wants supplemental support for specific locations. I’ve never run a ULC campaign targeting a single location - any idea if this would compete with our existing campaigns targeting the same locations (we run campaigns targeting location groups by region)? Can a ULC targeting a single location see scale without sacrificing too much cost/store visit efficiency? Google Help articles are, unsurprisingly, no help.

Looking for strong PPC managers for a fully remote role at our agency. If you’re experienced in the full Google Ads portfolio (search, display, YouTube) let’s talk!

Looking for a paid search manager to join our media team! Headquarters located out of Baltimore, MD but the position has the flexibility to be completely remote. Looking for 3-5 years experience.

Question for paid search experts who have big agency experienc (e.g. big 4, dentsu, etc.) - is it considered standard to use SKAG instead of STAG, and use alpha/beta structures?...even with the changes Google has made to phrase and exact match? The various agencies I've worked at (small agencies) never use that method.

If you were interviewing someone from a small agency and they said they didn't use those types of account structures, would you think they were inexperienced?

like

Hey all. Paid search strat here. What would the salary expectations be for a senior strategist in nyc for paid search be? I started 06/2021 as a assistant then promoted to a strategist 05/2022. I’m at 65k.. so I wanted to see what I should ask for especially if I am being considered.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal