Question for agency PPC experts. Who is responsible for your client's monthly paid ads budget? The PPC expert employee or someone else in the company keeps track of the budgets to not overspend?

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The PPC budget is just a line item of a larger budget. Someone else is usually deciding that budget division and the PPCer manages it from there.
In a better situation there should be collaboration in how the budget is split, but doesn’t have to happen

I always convince agencies to spend a ton of money on supermetrics and get a daily report. Someone supervisory is typically required to look at the daily report before 9 am each day especially when there is 100 accounts.

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