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Oh god. Enough with Chief Something Officer jokes.
So OP, all it takes for you to think something is good is that they get a celeb you like, right? Says a lot about the state of the industry, especially when it comes from an insider, not my aunt.
Not actually being that serious but i think it’s fun. The idea is basically non existent here and i can tell. It’s pandering hard to me, but it’s at least nice to let a celeb do their thing instead of reading rtbs and ad copy like snoop in the embarrassing t mobile spot.
LAME.
Didn’t Smirnoff just do a diff campaign with “chief something officer”
“With production support from McCann”. So it wasn’t their idea?
This is an idea that has been in every deck since Lady Gaga did creative director at Dulux paint or some unmemorable brand