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Oh god. Enough with Chief Something Officer jokes.

likesmart

So OP, all it takes for you to think something is good is that they get a celeb you like, right? Says a lot about the state of the industry, especially when it comes from an insider, not my aunt.

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Not actually being that serious but i think it’s fun. The idea is basically non existent here and i can tell. It’s pandering hard to me, but it’s at least nice to let a celeb do their thing instead of reading rtbs and ad copy like snoop in the embarrassing t mobile spot.

LAME.

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Didn’t Smirnoff just do a diff campaign with “chief something officer”

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“With production support from McCann”. So it wasn’t their idea?

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This is an idea that has been in every deck since Lady Gaga did creative director at Dulux paint or some unmemorable brand

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