My strategy brief won a Cannes Lion. My salary didn't move.
The creative team got bonuses. Account got client credit.
Strategy is the most leveraged role in the agency — you shape the brief, the positioning, the entire direction of the work. But when it comes to comp conversations, suddenly no one can quantify.
I was making $95k while the CD presenting my thinking was clearing $155k.
Planners: how are you making your value impossible to ignore at review time?

likefunny
Posting as :
works at
You are currently posting as works at

If it makes you feel better I won some awards and no one got anything.

likeuplifting

Strategy is absolutely a part of what makes it all possible, but not as easily seen in the final product. Be in the rooms when the work is being presented and talk about your work in terms of how it leads to impact. The person reviewing should already know what you’ve done.

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Is this AI? This account posts a lot on here in this format. Not to say these problems don’t exist.

like

It’s always the Manager and the Digital Marketing Lead posting these fake scenarios. They’re either paid content creators or bots.

The creative team got bonuses? Where do you work?

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CD making 155k? lmao ok

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That's what stood out, too. Like where??? In oklahoma? 155K is less than a start director and CDs make more than strat directors.

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These numbers are really irrelevant unless you know the agency. It would take a lot less dough to get me into w+k than say, a Translation or similar.

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Still feel underpaid on initial base salary :/

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