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The community, scalability, product offerings and marketing.
I’d also add the formation of Trailhead opened many’s eyes to how easy it is to jump into the platform. Also, interoperability (Mulesoft AP helps this) and it’s robust ISV marketplace.
Trailhead is a great reason. That and the community spirit, and push toward diversity, really bring an inclusive environment to the platform.
For me I learned it so quickly! Trailhead, Salesforce +, so convenient for me compared to other CRMs which may have this functionality but I don’t know about it