Nothing is more annoying than my CCO, who wants every campaign we ever work on to be 'awards-worthy'. I ended up in the wrong agency because I wanted to work in an environment where the priority is to make great work, not win awards. How big are awards in your workplace? I'm the only one in my team who has an issue with this, so I wouldn't be surprised if I'm the only one with this aversion over here too.

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I often had to tell colleagues I am here for the client's business objectives and the award is the bonus. Reminding everyone that we get paid by the client. Of course awards do help land new clients ...

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It's like we all work for the same company. We literally turned this one brand's social following and activity upside down with an activation we did, but our leadership had no positive comments about it, just because it didn't win any of our submissions. It makes you think what it's all for.

I’ve been in environments where it’s all about awards and others where awards is a bad word. I personally think it’s a good ambition but awards that actual help grow a brand or business are the absolute beast. Embracing measurement helps in both, awards submissions and creating great work that works. The leaders who all they talk about are awards are dumb asses

At one agency, winning awards led to promotions and raises to keep me, so those are the benefits we all wanted. Most of those awards were based on results. Unfortunately, I also hit a ceiling where I couldn’t rise further due to org structure. I moved to another agency where I was placed on the Cannes team and our job was to create Cannes worthy entries. Yes, some weren’t “real.” That never set right with me.

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