Ok, I'm struggling with this. How do the rest of you in-house creative folks keep your campaigns fresh when working with the same product line for years? I'm out of ideas, and no new briefs are giving me the spark to come up with something fresh. It feels like my brain has stopped working for this product. Anyone else go through this?

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Rotating creative leads, running periodic brand refresh workshops, drawing inspiration from audience feedback or seasonal trends .. they all can spark some originality while you're still maintaining coherence.

Look at “you’re not you when you’re hungry”…. that line was around for over a decade I think and it made some of the best work.

Use Ai like it’s your strategy team. Not for “new” creative ideas, Just strategy. Sometimes shakes things loose.

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