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That wouldn't have helped but now that I know hahahh
"up and at 'em" is a phrase that means "get up and go".
It's usually said in the morning.
Syrup has the word up in it.
You eat pancakes with syrup in the morning.
Up and at em
Syrup and at em
Einstein is no Einstein
It means they need a new Creative Director and Copywriter
Ignore my comment below. It should be: "Syr-up and at 'em"
That 'atom' slipped in before my morning coffee, lol
The client riffed this during the briefing and the creative team was stuck with it.
Hahhaha
I twist on “ up and at em”
Up and at em!
Put syrup on your pancakes and eat them (go get them)
is english not your first language? this is a very common saying in the U.S.
yes we have some odd phrases that us copywriters lean heavily on
lol up and at em but syrup? Weird