Okay, I read this over and over again and it's still not clicking in my head. In case you're wondering why I'm looking at such an old creative, it's an exercise I do every morning. What does this copy mean? Please make it make sense :D

Post Photo
likehelpful
Posting as :
works at
You are currently posting as works at
Post Photo
likefunny

That wouldn't have helped but now that I know hahahh

"up and at 'em" is a phrase that means "get up and go".

It's usually said in the morning.

Syrup has the word up in it.

You eat pancakes with syrup in the morning.

Up and at em
Syrup and at em

like

Einstein is no Einstein

like

It means they need a new Creative Director and Copywriter

like

Ignore my comment below. It should be: "Syr-up and at 'em"
That 'atom' slipped in before my morning coffee, lol

The client riffed this during the briefing and the creative team was stuck with it.

like

Hahhaha

I twist on “ up and at em”

like

Up and at em!

like

Put syrup on your pancakes and eat them (go get them)

funny

is english not your first language? this is a very common saying in the U.S.

like

yes we have some odd phrases that us copywriters lean heavily on

lol up and at em but syrup? Weird

Related Posts

Realistic range for CHI mid-level AD? I’m ready to prepare myself.

like

What’s a good entry-level salary for a strategist in the Bay?

like

Yes, love this!!

like

I've found great success in the Hallow app! Have you guys tried it out?

like

Are there any grade levels for Senior Consultants designation like 1/2/3 in Deloitte India?

like

Looking for job opportunities in Testing manual+ automation. 8+ yoe.

like

What is the *prime* amount of money to bring you happiness?

like

I'ma be candid - plz fix

likefunny

What would you say is the difference between a billable hour target vs. minimum? I feel like some firms boast about not having a “minimum” but the expectation is that you to exceed this target which just makes it a minimum.

like

Ia it good to join EY GDS in consulting service line?

like

Hi All,

I have completed interview with vous and HR has send me indicative breakup and asking me to resign from the current company because offer letter is taking time.


Should I resign on the basic of breakup communication or wait for offer letter ?

Giving a CLE on practical tips for young lawyers, which focuses on practical tips such as looking for leadership opportunities and client development. We want to give a hand out of resources we’d recommend, like books, podcast, etc. Any recommendations for resources we should include?

like

If I want to apply R1, when should I request recommendations?

like

Hello All is there anyone who working as Scrum Master? I have recently started as SM..need some help.
Please DM me.

like

Where should a data and insights team sit within a company org?

like
like

Hi ,

18th March I have uploaded the documents in
Wipro portal. Still i am waiting for the offer letter.

Wipro could you please tell me , how much time it will take to get the offer letter.

like

****Need help**** Got an offer in pinelabs mumbai location.. Confused whether to go for this organisation or not. How is the growth and stability and job security?.. Thanks in advance

Anyone worked at NIH through a government contractor at NIAID? What’s the quality of life like? The pay?

like

Additional Posts in Copywriters

"Use the approved language."

"Why'd you use this language?"

likefunny

So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

likefunny

Thoughts about going back and forth between agency and in-house? Is it a good/bad idea? Is it even possible?

like

Who’s working in house in LA? Where? Doing what?

like

I’m a copywriter and I’m shite at writing cover letters, which makes me feel like a fraud. Any other writers feel this way? Any advice?

like

Today is supposed to be our “day off.” I always laugh when I see emails announcing special days off. What’s even funnier are the reminders about “half days.” Hilarious.

likefunny

Any writers looking for opportunities in Oncology? Company I work for is searching for great Copy. I’ve been there 6 years and love working here. Message me for details.

like

How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

Any tips on ramping up on tone and voice for writers?

like

Sick of writing emails client-side all day and can’t seem to get into an agency. What’s another career path for a copywriter? Getting too old to try and become a teacher or anything.

like

Pivoting from copywriting to _____? Interested to hear from copywriters who are either considering or have already transitioned into a totally different or somewhat similar creative role.

like

How do you keep coming up with new headlines for the same product?

like

Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

Post Photo
like

Just had to go to thesaurus dot com to look up synonyms for “exciting”. I think I need a vacation….

likefunny

"I'm not a copywriter so this is gonna be terrible BUT..."

🙃🙃🙃

likefunny

Been thinking about going freelance. What are your best tips for making the jump and finding work? Should I just connect with a recruiter and gobble up contract gigs? Not sure how it all works.

like

RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

like

Jumping off a related topic: am I delusional to not care about jr/int/sr level titles? I've been a "copywriter" since the day I started and steadily gained responsibility, autonomy, and money. Happy with career progression, always getting juicier assignments, work directly with ECDs/CCOs... am I missing something crucial? Is my case an anomaly? Or is it okay not to push for a title upgrade?

like

2,000 animals can see you coming 🤔

Post Photo
likefunny

Shout out to everyone who’s ever had a white paper to “copyedit” that they just ended up rewriting entirely. I’m there today.

likefunny

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal