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Think of yourself as an actor, not a writer. Get in character. Ideally, people will look at different campaigns in your portfolio and find it hard to believe they all came from the same creative.
READ YOUR WRITING OUT LOUD
THIS IS TRUE YOU DON’T HAVE TO SHOUT you can talk nicely and veeeerry quiet yes yes yes WAIT OMG MY PANTS ARE ON FIRE jk jk
Sometimes I like to write from the POV of already established characters from shows or movies I like. It helps to get into different voices and tonality that may not come naturally, but are familiar.