On a scale of 1 to 5 how intricate are the marketing campaigns you create? Where do you think they should sit on the scale?

Personally, I like to keep things simple to make it easier to guide customers to the desired outcomes. But I have some partners that like to make things super difficult and involved just because. I think there’s a place for intricacy, but less is more in marketing IMO

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There's that things where we can get carried away because we lose sight of who we're making the stuff for. I mean, we can start making things for ourselves, or to amuse our colleagues. And while that can keep things interesting, it's not really what we should be doing. Sometimes I'll see things that are kind of complicated and I'll think, yeah, must have been fun for the people who made it, but does anyone else get it?

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I love the first line. We get carried away because we lose focus way too much. I gotta use that when I speak to some of my colleagues about the direction of our marketing campaigns.

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Additional Posts in Minorities in Marketing

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