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It's luck. Hard work and skill is a part of it, but being lucky to be at the right place at the right time plays a larger role then folks want to admit.
Thank you for this response!
I was on staff at one place and was thrilled about the arrival of a brilliant, award-winning freelance creative. The reality was upsetting — he was such a miserable human being that the appeal of working with him quickly diminished. “Playing well with others” is a real thing. Also, having a robust network is key
Stubbornness. Seriously. It’s just taking no, after no, after no, but continuing to bring the best ideas forward. So when one gets made, it's a good one. And then it gets awards, and goes into your book, and gets you a promotion your your next best offer.
Just don’t give in to the negativity and cynicism of the industry, and to clients’ bad taste. Keep pushing good work always.
As with anything else, luck often plays a major role.
Thanks for sharing everyone!