On average, have you seen VCR and CTR are inversely correlated? (When you click out on a video player, does that stop the tracking for quartile completions?)

Posting as :
works at
You are currently posting as works at

You should always have conflicting KPIs. All you have to do is ensure that your creative is so darned good that people will be itching to click on the video to learn more about the product but control themselves to watch the entire video.

likefunny

Yes - we see this all the time. Users that are clicking typically aren’t waiting until the end of the video to do so. If your video is generating a lot of clicks, it sees fewer completed views

like

Is the role of video to drive clicks?

@D1 not necessarily but I’m trying to understand this trend from a technical perspective - if a users clicks on a video asset, does it end the quartile complete tracking (on average)

👌 I'd imagine lower VCR as a result of higher, yet unexpected CTR would be an acceptable result. Stop making your videos so darn clickable!

I would be reporting on the clicks as added value, not even considering rate. It shouldn’t be the objective

Yep, click out rarely allows video completion.

I think some YouTube ad units count a ‘view’ when the viewer clicks the video to go through to landing page no matter at which point that click happens. Thus, if the click happened anywhere on a 15 or :30 it would be counted as a complete view? I have to double check whether YT tracks the actual quartile completion for these particular ‘views'

You need to break the data out before you can analyze this... In order to test for correlation between VCR and CTR, you need data for each subset - i.e. if you want to test the correlation between CTR and VCR as it related to quantiles, then you need to subset by impressions or cookies by quantiles viewed, and map out the corresponding click values... Otherwise you can't know if a click happened before or after the video reaches its playback quantile. For example, if you want to test the correlation between CTR and solely whether someone completes the video or not, then you need a distribution across those that did watch the video to completion and those that didn't - it can't be derived from the aggregate media delivery...

And if you really want to understand the technical side, then dig into the source code of the tags, especially while interacting with the unit itself.

Related Posts

We’re hiring on our media & connections team. Various levels. If you’re looking to make a jump from a traditional media agency or a strategist who wants to get closer to both media and creative. Lmk.

likehelpful

Do you tell the recruiters what clients have you been on? Or just the industry? I was under the impression that u don’t mention the name of the clients or am I wrong?

like

I have 4 YOE in a 3PL company as a Senior Sales Executive in the warehousing and local transportation business verticals, achieving a humble S$1.5 million ARR in outbound sales, contract retainer up to 5 years. Just trying my luck here to see if there’s anyone who’s able to refer me to a reputable logistics firm. I am willing to explore other business verticals such as air/sea freight as well. Any insights about TC are welcomed

like

Hi all please like im new here

like

New to insurance, please can someone explain what "capacity" means in the context of a managing general agent or coverholder in the insurance world? E.g. "An MGA securing more capacity to write D&O lines"

like

Taiwanese style clams with basil! Sometimes you just wake up missing your parents cooking 😩

Post Photo
like

Tech Mahindra Can anyone please refer me for BMC Remedy Developer role .I am serving notice period and can join in September.Not getting calls from any renowned companies.Tech Mahindra HCL Technologies Wipro Accenture Capgemini YOE-7.2 Years

Are customer engineers allowed to work from a country other than US if needed for a few days ? I am planning to visit India for visa stamping and I won’t have much PTOs to take.

Anyone interested to participate in kaggle competition?

like

Is anyone joining kgs in dec or jan?

like

Currently in audit and want to switch to transaction services. I’m a senior now and an offer from accounting advisory just came in. I tried applying to TAS but no returns from it. Will it be easier to switch to TAS from accounting advisory?

like
likehelpful

Anyone know if any Tech/FAANG companies hiring in Sourcing and Supply Chain management roles?

like
like

Great tailors in the NYC/NJ area?

like

Hi all,
I need your favour here.
Do anyone has job referral for Business Analyst profile?

About me: 3.4yrs of workex-
Worked as a Sales Manager and across sales-Ops. 75% Team management+ 25% Data analysis and interpretation
Want to shift towards more data driven role.
I know advance Excel and SQL fundamentals.
Last drawn Ctc: 14lpa fixed

Any leads/suggestions would be helpful.

Thankyou :-)

like

Like for likes, I guess?

How many do you need to be able to DM?

like

That feeling when you can't remember what tfw means.

like

Desi Consultants!! - who all are thinking of hiring Sima Taparia (after watching Indian matchmaking on Netflix) for finding your future significant other?

likefunny

Larsen & Toubro Infotech Any reviews in MLops in LTI hyderabad
Got an offer of 21LPA
YOE is 4.5 Larsen & Toubro Infotech

like

Additional Posts in Data and Analytics in Advertising & Marketing

looking for any resources about creating messaging matrices for brands. links are appreciated!

like

Does Microsoft gives phone bill and internet reimbursements?
Microsoft

Best resource to learn SQL?

like

Other than providing insights and reporting, how does your analytics team help drive business KPIs, find new ways to look at audiences/businesses situation or have a huge impact on planning?

like

Adobe Attribution

Does anyone have an experience with Getting view thru attribution working in adobe? And if so, how was it implemented.
Thank you so much in advance for your help.

like

Out of work and just been rejected for what would have been a great role... pointers for keeping skills in check whilst out of work... feel the longer I’m out the less employable I’m becoming

like

Any helpful resources for pulling together a B2B measurement framework?

like

This is a long shot but anyone on here in Brazil? I need to hire a good Data and analytics person in Brazil. Must know sql (but not necessarily super advanced) and R or Python (but again not the most advanced)

like

Hello, I am currently looking for entry level data analytics roles in Advertising and Marketing in Chicago or remote. I am currently an apprentice in a program that is data analytics focused through which I have completed certifications in Google Data Analytics and Google Analytics. I am also familiar with programming languages like SQL, Python, and R. I would love to see if you guys have any leads, it would be greatly appreciated. Thank you!

like

I’m looking for a Sr Analyst, Audience Insights at MediaCom. PM me for details!

like

I feel like for the first time in a long time, I just bombed my first interview.

like

How do you get into AB testing? I’m in data science would like to get that experience.

like

Posted in the advertising job board and posting here as well! We have a few open analytics positions across multiple teams for an IPG agency in New York. Can be remote for now. Shoot me a DM if you’re interested!

like

Needs some ideas for scenario planning optimizations! Currently have a model to predict conversions given media spend, I can adjust spend up and down to create different budget scenarios and send to model to get respective conversions. Thoughts?

like

Client is asking the million dollar question on what would be their ROI on running a super bowl spot. Any models or partners that anyone has used on how to project outcomes?

like

I recently graduated with a masters degree in Data Analytics from University of Texas at San Antonio with a CGPA of 4.0. I am also awarded distinguished graduate student award for great academic standing and leadership skills. I have worked in india for 3 years for Uber and Amazon as Risk Analyst and quality specialist respectively. I am currently in my F1 OPT and have 30 days left before I submit my offer letter to USCIS. I can share my resume and any help is really appreciated. Thank you!

like

Top companies or types of companies for consumer insights/analytics? E.g. in terms of opportunities to learn, general progression, salary, etc

like

Are there any AGENCY folks at small/mid-size shops that are using CDP's? If so, how are you staffing the team and how are you integrating the CDP with your DSP's etc?

like

[Facebook Ads Data VS Google Analytics Data] 🤯

How can I merge FB and GA data? Some clients of mine believe that Facebook doesn't bring us results 'cause GA says so. The difference between the two of them is A LOT. Facebook says we have 100 conversions and GA only reports 2. How can I prove to them that Facebook does its job? What data can I show?

like

Opinions on having other people do the readout of decks that you created all the way through (data processing, analysis, and compilation)? I personally think its so silly having else do it.

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal