People don’t understand what editors do. We sit alone for long periods and edits come out. To many, the conclusion is that we don’t do much, if anything at all. So editor jobs get combined with unrelated responsibilities. Producer. Shooter. And now… (for $70k) marketing manager?
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The AI searches for images and footage makes finding assets easier on platforms like Envato Elements, Adobe, etc. Also, there are editing features in Adobe Premiere where we can use AI to edit out the pauses, if needed. Things like that. Also, AI platforms like Journey can give our projects a creative pop by offering all kinds of free images, etc.
Thank you for bringing this up - its a great point that you make that we can never do enough. Thankfully theres AI to help us optimize so that we can continue video editing! I just wish that companies would trust us more to learn new things with all the new optimizations. Say, “if she can do that then she can do that…”
Please elaborate on how AI “optimizes” your work