Pitching an AI integration that'll ultimately be developed into a SaaS and I'm not sure how much design and formatting are important in the deck. Assuming all they are interested in really is first-year projections?

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Design ALWAYS matters. EVERYONE is swayed by good looking graphics and subconsciously puts less credibility on messy presentations. I’m not saying you spend all your time on it. But make it look good

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Assuming you have traction / early validation, a deck should be easy to understand and enough to spark interest in a call. There are a bunch of ready to go, well designed templates out there you can adjust to your needs

Projections in the first year are not nearly as important as showing a clearly problem that you are solving.
Traction/design partners/ pilots will underline that the problem is real and that there are companies out there who are willing to pay for it

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