Any suggestions on how you manage influencers when it’s not a paid partnership (e.g. just an exchange of product)? What type of written agreements do you require?

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Posting as :
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Manage it like you would a journalist. Your angle better be compelling, you better have a good relationship with the influencer and you can't expect control just like any other *earned* opportunity.

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Also share your ideas. I find that many influencers don’t really think about the composition of posts when working with brands. It is great to come to the table and share what collaborations have driven engagement. Also remind them they are experts abt their followers so ask them what typically goes over well

Make sure you still follow FTC guidelines- products count as compensation!

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