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Go production side!
I think they are both unsteady but not because of AI. Yes, AI will make “content” cheaper to produce, but if social media continues to go in the direction that it is, I’m not sure many brands will continue to pour money into it.
The area that will really explode is in person activations and experiences. I would go into that field.
100% agree! Experiential is the way to go for the foreseeable future.