Seems odd to me that a brand that wants to pay homage to its heritage and roots as a blue collar product chooses to go with a tag line about spreading your wings and a story board revolving around yuppie recreation. https://www.campaignlive.com/article/yuengling-taps-heritage-highlight-brand-values/1464874
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I was totally prepared to defend what I thought would be a muddled or typical brief - “heritage but hip.” This just feels like the latest iteration of generic stale beer ads - "show models having a great time drinking beer.”
You're not alone - this is shite. No one will care or notice this. Sales will not increase. Chinese clients are the worst.
That beer is from Pennsylvania, it's not Chinese 🤦♂️
Ha! That's right. I always confused this beer with a similar brand from China. Imma blame the weird naming and low brand awareness in that one. Can't be me...never.