So I guess we should start with the "Just Do It" campaign. Did you like it? Over-hyped? I personally love it.

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Yeah, I thought it was a solid way to drive value to the brand. I think it’s a fun thought exercise to think abt what the reaction would’ve been had this not been for Nike (say, Reebok or Addidas) and not necessarily something already as iconic as Just Do It.

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I love it. Each new spot that comes out is as powerful as the last (Caster Semenya ‘I was born to do this’ is the latest for those playing at home). As a CW I think it’s brilliant; as a consumer I have never felt more moved to buy into a brand + believe in their ethos
*cut to me going for a run decked out in brand new, head-to-toe Nike gear*

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I’m a fan. I really liked how unpolished the copy/VO was. Very charged video. Love seeing proof that advertising can and continues to impact culture. ❤️

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It sells, 35% more. That's all we need to know :)

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