So I guess we should start with the "Just Do It" campaign. Did you like it? Over-hyped? I personally love it.

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Yeah, I thought it was a solid way to drive value to the brand. I think it’s a fun thought exercise to think abt what the reaction would’ve been had this not been for Nike (say, Reebok or Addidas) and not necessarily something already as iconic as Just Do It.

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I love it. Each new spot that comes out is as powerful as the last (Caster Semenya ‘I was born to do this’ is the latest for those playing at home). As a CW I think it’s brilliant; as a consumer I have never felt more moved to buy into a brand + believe in their ethos
*cut to me going for a run decked out in brand new, head-to-toe Nike gear*

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I’m a fan. I really liked how unpolished the copy/VO was. Very charged video. Love seeing proof that advertising can and continues to impact culture. ❤️

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It sells, 35% more. That's all we need to know :)

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Additional Posts in The Work

Who does the Hello Fresh work? Specifically the “Tre & Rich” spot?

Sharing a a personal project I worked on since the beginning of the pandemic. Hope you enjoy it as much as I did. More versions on the comments :-)

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Is having your work published in Graphis a respectable achievement?

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Who’s doing great print ad work in the B2B space right now?

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Do all the Capitol One scripts start off with:

“We open on Samuel, and Spike just shitting on Charles...”

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This is an example of a verrrrry broken creative process. Confusing copy. Misguided art direction. Muddled message.

A PSA I saw on a recent trip to Sydney.

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I mean no offense to the creative team working on an obviously tough client, but the new Liberty Mutual ads are KILLING me.

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What’s a campaign or work you wish you’d done?

What’s your fav personal project that you’ve seen?

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Nah, it’s just not a good spot at all. Way too cheesy to be Nike’s. Hustled nothing.

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