What’s the point of doing a sequel for the Ikea lamp ad if no consumer really gives a shit about it? I feel it is more for the advertising people...

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I guess it would be hard to know how people didn't really care about it. I think it was a great way to establish the fact that people have a relationship with a brand and their products. Seems like a great way to remind consumers that those who buy from Ikea have a relationship with those goods. Also, would be interesting to see how it did in increasing sales.

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What we really need is a prequel.

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