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Yeah, not a fan.
It’s lazy work that uses the crutch of a celebrity as an attempt to stand out. Plus it’s unoriginal - even within the walls of W+K. Just look at their work for Sprite. I look forward to the day when anti-advertising advertising finally dies out.
Even beyond the TV and OOH, the core of the brand has always seemed off to me. It’s like the 18,000th food brand calling out other food brands for adding lots of artificial ingredients to their stuff. Whoop-dee-doo. Pottymouth Nauture Valley doesn’t seem all that compelling to me. Also, I don’t like even the shadow of the word “shit” within 100 feet of food.
W+K is bland, lost their edge. The product is horrible. And at the end of the day, it doesn't matter if ads are good or bad if you're selling shite that tastes bad.