Senior Creative London Freelance Rates – I'm currently charging £450, but don't know whether I'm undercharging?

10 years experience, few awards under my belt (no lion though), partner-less copywriter, big name agency experience.

Also, follow up, how much do people drop their rates for FTC? I've been asked to lower mine and, urgh, I don't want to.

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I’d say you’re at what is realistic for a Senior in this climate. Even some CD briefs are trying to get away with 450 p/d.

£500 per day minimum

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