The new campaign for D&AD. A message about hope and personal agency.
Naturally, it managed to piss off a lot of people on LinkedIn. (I guess people who spend their days writing opinion pieces and discussing other people’s work while doing very little themselves felt a bit called out..)
What do you think?
https://www.designweek.co.uk/dad-issues-rallying-cry-to-revive-creativity/







Love it! Did people really complain?
And yet if the reference was deliberate, based on the original piece of writing, OP would actually be praising the haters. So my guess is they didn’t know what they did there.
I’m glad I didn’t know anything about where it came from so I could just like it.
It exists in a weird bubble of people who love anything Uncommon does vs those who don’t.
The fact that a mid manifesto is getting so much discourse highlights the state of the industry 😂
My favorite comment about it on Linkedin so far is that the OOH is not even up IRL. It’s just a comp.
SC1: Yep, pretty sobering.
https://lindsredding.com/2012/03/11/a-overdue-lesson-in-perspective/
It’s a direct lift of a report by morning.fyi from 2024.
Surprised this hasn’t been covered more.
“So? Theft is theft.”
=
“Whined when no one joined the pile on”
?
You are a master of extrapolation and seem to care way too much about all this. I just hate thieves and reiterated my point. ✨
I’ve heard uncommon is terrible to work with and lots of turnover so it’s not that surprising something ripped off made it through on their side. I’m more surprised whoever was greenlighting for d&ad didn’t catch that since that’s kinda like…. what they should know?
I don’t get the complain and hate
Brief: advertising is dead. Idea: advertising is dead.
How is the manifesto you posted not an opinion piece?