Theories on how Omnicom will consolidate creative agencies once the merger goes through? If they take cues from Publicis, they will most likely rally around a few bigger names (Publicis has doubled down on Leo), then retain/create a small handful of agencies that feel like they could contend with indies (the strategy behind Le Truc).

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Assume you'll be laid off within 6 months and stop thinking about all of this.

likesmart

Healthcare be like Area 23, Area 24, Area 25….

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It’s an acquisition, not a merger. I think agencies in Tier B (Atlanta) and Tier C (Kansas City, Richmond) cities soon get hit hard. That’s a lot of real estate overhead and travel to spend.

Also if you’re sharing office space with an agency that isn’t yours, probably good to become friends with those people now. Ripe for a merge.

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Speaking only for my side of the house, if you have an internal production department it will be gone. Lots of them are only surviving on agency mandates to account leads that they need to be used.

Once we move to a holding company who uses fractional production and outside houses, that’s it.

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Will depend on clients and who they think they’ll lose if they consolidate, but I don’t see a single IPG creative agency that survives. There are comparable or better Omnicom agencies at every level.

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Except McCann

DDB will be merged into BBDO. You heard it here first.

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I think whoever has the cooler offices / more valuable real estate gets to remain. I also think that means were probably cooked

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The Deutsch office is dramatically nicer than 98% of agencies these days. Why would you be cooked in this scenario?

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Omnicom is a sack of shit. No client in their right mind should work with them. You are not dealing with an agency of record. You are dealing with a blob.

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If you don’t know what Omnicom production is…. I don’t want to be the one to tell you

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