there's been so much consolidation and enshittification from holdcos and private equity firms that i'm surprised there aren't more people at the VP+ level who don't just leave and start something new

is it too hard to start an agency in this environment? or does no one do that anymore

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I'm anticipating an indie boom, but yes I imagine now is not the best time.

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That would require fresh demand

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Depends on the position (creative, buyer, planner, etc) and they need to have a relationship with a decision maker who would be a NEW client bc there are a lot of non competes signed.

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You couldn’t pay me to invest in starting an ad agency these days but if I absolutely had to, I would put so much focus on making overhead costs as lean as humanly possible, to beat the wafer thin margins. It wouldn’t be much of a job creator, I’ll tell you that.

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Too many of the VP levels are enjoying their VP status. I recently left a company that had more VP and DVP’s than they did District Managers.

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