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The industry is dying because the traditional cash cows of media (TV, print and out-of-home) require people to actually watch/read/have an active life instead of wasting away doom scrolling in bed on a highly addictive digital device that A) has a tiny screen that doesn’t show ads very well, B) allows the user to skip after a few seconds, and C) blows out their attention spans so much they don’t even notice the few ads they do see.