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BX sounds like tone and marketing, UX is interaction with the actual product and the real life outcome of using it
“Brand Experience” seems like the same thing as Customer Experience. CX feels more commonplace today than…“BX”..?
And UX carries a connotation of digital interaction imo.
Depends with whom you are communicating, and their lens on the business. I think all of this falls under the customer experience (CX) label because it centers the customer in the conversation for empathy, and encourages people to think outside their org silo. What matters most to them about the customer experience? Are you trying to campaign for budget, inform, persuade, teach, etc.? In UX, we focus on mirroring the language of users, and I'd take a similar strategy here. My favorite example of this is a grocery website or store. Where do you stock the tomatoes, under fruits or under vegetables? While fruit is technically correct to a botanist, most shoppers are accustomed to finding them in the vegetables section. UX and brand research would likely find they get lost if you put tomatoes in the fruit menu, because they expect it elsewhere, and they'll perceive the brand poorly for it.