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lol soccer is an “emerging sport”?
I'd say it is in the United States. Having lived abroad, soccer was the biggest sport around. But in the United States, it's still pretty niche. My city has a soccer team and we go to the games, but they are pretty poorly attended compared to American football, baseball, basketball, etc.
I think it's definitely a lot more affordable than with some of the more popular, established sports institutions. I see a lot more local advertisements and companies when I go to soccer games, relative to when I go to NFL games. I think it's a successful strategy for small and medium-sized businesses.
All women’s sports are blowing up!
We don't have the budget to get involved with these kinds of sponsorships unfortunately. But generally speaking, I'd agree with M1. Interest in women's sports has spiked significantly, in large part (I expect) due to the Caitlin Clark effect. If I had the budget for sponsorships, that's where I'd be putting our money.
Mentor
Oh and I should have framed that as were a brand primarily focused on the US and our company refers to the big 4 as NFL, MLB, NHL, NBA.
Bowl Leader
China just launched the World Humanoid Robot Games last week. The robots played pathetically from what I saw. It could be an opportunity to get in now before they get better. You never know 🙂 I remember a client telling me Esports would never catch on. Now they are sponsors.
I guess I don’t hate it. You get a lot of eyes on your brand for a fraction of the cost of trying to sponsor with like the NBA, NFL, NHL, or baseball or something.