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Every ounce of data and personal information about us is already online and being used so the fact that Google might make a little bit more available to advertise shock anybody I mean the government tracks everything we do anyway so if you want your data protected, you can’t go online at all so just by logging onto Google you pretty much giving permission to share everything about you to everyone
I always find this stuff interesting, but it strikes me as an academic conversation being held in the middle of a riot. Our data is already all over the place. I think you just have to accept that to used these devices and services you're going to be tracked.