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Pro
“Self expression is what connects us”
*everyone wears the same brown shoe that’s been around for decades*
Uggh
It's wallpaper
Chief
It’s the exact same forgettable music video routine fashion brands have been doing forever. They should’ve replaced the “Ugg” logo with “Meh”
Actually like the video but the copy could use a stronger POV
Mediocre bordering on useless. Feels like the client wants to be a fashion brand that isn’t one, it’s trying way too hard, I feel for the creatives that were likely put into a corner on this one. They could have spend 30% of the budget on influencers and had the same execution which would of at least felt more authentic.
Yeah it’s lukewarm wallpaper
Seems appealing to the audience it’s made for
Neither young nor cool enough
I feel like it is something Gen Z would "get" but I do not 😂... or maybe it is something I would make if I were trying to make something for Gen Z that completely misses the mark... but honestly can not tell either way, but definitely one of those two 😂
Given the brand, the vibe, and fuck yes, the name, wouldn’t you like to see even the remotest whiff of an idea here?
Derp
Ugggg