Thoughts on Uncommon’s Instagram campaign?
Related Posts
Guess work must wait.
Have a great weekend Paralegals ✌️
Hi Fishes,
How much can I ask from BNY Mellon for the role of Lead Full-Stack Engineer.
My Tech stack: Java, Spring Boot, Microservices, React, Node and AWS
YOE: 7.5 years
CCTC: 23.71L all fixed. Have received MVP bonus of 1.6L EY Tata Consultancy Deloitte Accenture PwC ZS Associates PwC
Please do comment and put your thoughts.
Any thoughts on Back Bay Life Science Advisors?
Pro
Additional Posts in Advertising
Did anyone else 'fishbowl' cars in high school?
give this man a raise.
Rising Star
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
They went for Culture instead of « Big idea » which I really respect.
Not sure I see how the work isn’t still big idea? Big ideas can and should be informed by culture
More of the same from Uncommon. Nicely shot but no actual idea. Will impress the ad industry but won’t mean a thing to the target audience.
Quite the opposite. Tyler’s quote and edits are everywhere and creatives looking for an idea, a twist, a joke.
Bland. No idea. Pretty. Classic Uncommon.
I think the ooh is visually stunning but I’m not sure it delivers on the campaigns message. The launch film was great tho.
Also, how hard is it to link the work?
https://www.creativemoment.co/instagram-shoots-for-cultural-change
Thanks for the link!
The “it has no idea crowd” are having a laugh.
The idea couldn’t be clearer, you’re seeing creators posting their creations from the perspective of the phones that they’re posting on.
I prefer the OOH to the film though. Film is a bit worthy to me but the OOH has real standout.
Creative 2 people were sharing stills from Tyler speech as inspirational memes on X and Instagram. It genuinely hit a nerve with the creator community.
Sorry, when did Uncommon become the agency that doesn’t have ideas? Their ideas are fantastic.
Anyway. Love the OOH—it’s super bold and iconic. Love the line and the type treatment. Love the design. My only hang up is that the launch film felt a little dated, and that the overall conversation also feels quite old, but I suppose that so long as there’s a way to share, the pressure to do so will always be a relevant topic.
So wise…
OOH is cool, but the idea kinda loses itself in the TV imo. I see the spot every commercial break and for me it rings hollow… could just be my disdain for Meta/Instagram speaking here but that platform has generated a lot more anxiety and self-doubt than it has empowered creativity.
Haven't checked out the films yet, but the posters bang
Link?
I would love to know how they sold it
What’s it derivative of?
It’s incredible and fresh.
It’s neither of these things.
Who is that
How many decades after Apple’s iPod original campaign? That truly moved culture and being iconic.
I’m assuming you weren’t from that era. For those who’ve seen them in real time would remember that the silhouette campaign were extremely fresh at that time (introducing upcoming hit songs and unknown hot musicians), it created a FOMO effect on people if they aren’t seen with white earphones. White earphones would mean you’re rocking an iPod in your pocket. The ads were extremely prominent all over the world. Consumers on waiting lists. Awards galore. The campaign gradually evolved for decades. Go google it. It has its own Wikipedia.