Related Posts
Change Management Advisory salary for Managers?
Hi Team, Can someone advise on this - I completed 2 rounds with Infosys, 1 technical and 1 managerial. Right after the managerial round I got email from HR to fill an application form and give other details. It has been 3 days since then and no update. On the portal it is showing 3 interviews as green and in review data in yellow. What does this mean? Tech - DevOps / 5.8 years Infosys
Need like for completing profile. Thanks.
Can anyone refer me in Amazon?
Anyone from Toronto ?
L'Oréal Hello Fishes! Looking for a contact or referral in the below firms. Kindly help me in my job quest. Mastercard, Unilever , Visa , Google , Stripe, Paypal , Nike, Adidas, Apple, Netflix Amazon, Walmart, Ogilvy, Fractal, Meesho, Kearney, L'Oréal , Mindtree, Udaan, Thoughtworks, Swiggy Any help here will be appreciated. Thanks!
Additional Posts in Advertising
AKQA and Grey merger. What do we think?
Any great resume-writer recos? I need help!
What about Italy? Anyone working there?
Best (non-agency) company to work at in Boston??
New to Fishbowl?
unlock all discussions on Fishbowl.



They went for Culture instead of « Big idea » which I really respect.
Not sure I see how the work isn’t still big idea? Big ideas can and should be informed by culture
More of the same from Uncommon. Nicely shot but no actual idea. Will impress the ad industry but won’t mean a thing to the target audience.
Quite the opposite. Tyler’s quote and edits are everywhere and creatives looking for an idea, a twist, a joke.
Bland. No idea. Pretty. Classic Uncommon.
I think the ooh is visually stunning but I’m not sure it delivers on the campaigns message. The launch film was great tho.
Also, how hard is it to link the work?
https://www.creativemoment.co/instagram-shoots-for-cultural-change
Thanks for the link!
The “it has no idea crowd” are having a laugh.
The idea couldn’t be clearer, you’re seeing creators posting their creations from the perspective of the phones that they’re posting on.
I prefer the OOH to the film though. Film is a bit worthy to me but the OOH has real standout.
Creative 2 people were sharing stills from Tyler speech as inspirational memes on X and Instagram. It genuinely hit a nerve with the creator community.
Sorry, when did Uncommon become the agency that doesn’t have ideas? Their ideas are fantastic.
Anyway. Love the OOH—it’s super bold and iconic. Love the line and the type treatment. Love the design. My only hang up is that the launch film felt a little dated, and that the overall conversation also feels quite old, but I suppose that so long as there’s a way to share, the pressure to do so will always be a relevant topic.
So wise…
OOH is cool, but the idea kinda loses itself in the TV imo. I see the spot every commercial break and for me it rings hollow… could just be my disdain for Meta/Instagram speaking here but that platform has generated a lot more anxiety and self-doubt than it has empowered creativity.
Haven't checked out the films yet, but the posters bang
Link?
I would love to know how they sold it
What’s it derivative of?
It’s incredible and fresh.
It’s neither of these things.
Who is that
How many decades after Apple’s iPod original campaign? That truly moved culture and being iconic.
I’m assuming you weren’t from that era. For those who’ve seen them in real time would remember that the silhouette campaign were extremely fresh at that time (introducing upcoming hit songs and unknown hot musicians), it created a FOMO effect on people if they aren’t seen with white earphones. White earphones would mean you’re rocking an iPod in your pocket. The ads were extremely prominent all over the world. Consumers on waiting lists. Awards galore. The campaign gradually evolved for decades. Go google it. It has its own Wikipedia.