TIL another office in my agency network entered the same idea in Cannes 2 years in a row. Made some shortlists last year, got a Lion this year.

Has this happened much before?

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Sometimes. Maybe the timing or categories were better this year.

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Lots of agencies did it this year. Lots.

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Ogilvy Mexico had a grand prix stripped from them in 2010 because they'd entered the same work the previous year (supposedly against the rules). Hilariously it didn't even get shortlisted that year. Juries eh?

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It depends on the awards. The second year could be strategy based awards which cannot be entered until they were awarded/shortlisted the year prior

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Cannes made $38 million in entries this year

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I just asked this question too. Apparently you can resubmit. Has to be a different category and still meet the criteria for eligibility. A lot of the work was the same as last year.

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You can’t enter the same categories. But can do others

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It happens all the time, you just have to make some adjustments to the work and you’re good

It’s all about the $$$$$

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