Would you keep them in this order? 👇✍️
Top 5 types of creative content:
• Blogs
• Videos
• Podcast
• Infographics
• Social media

Webinars, ebooks, case studies… old news?

The goal:
Creative content marketing is to create a loyal customer base and drive business growth by providing value to consumers through compelling content.

Post Photo
Posting as :
works at
You are currently posting as works at

First of all, top 5 in terms of what measure(s)? For B2B or B2C? For a product or service oriented offering? There are so many dynamics that will make a list of "top" anything very different.

Secondly, the ones you listed are mostly top of funnel content tactics. Good, yes, but only covers part of the journey (awareness). Content like case studies, white papers, eBooks, webinars, etc. are not old news. They are part of the content journey and are more applicable to the middle and bottom of the funnel for education and consideration. They are also essential for lead generation as they will be gated in most cases (but not always).

Yes, these are some great questions to ask. It does depend on the business, but if you over look everything even in a B2C and B2B, what do you think the top would be?
I do think ebooks and webinars can be of value, but I think the overall “webinar” term is getting crowded. I personally am getting sick of them!

Related Posts

Husband and I have been TTC for almost a year. His semen analysis came back all normal with the exception of morphology at 1% (Kruger Strict criteria). Anyone have insights into morphology and it’s impacts on fertility? From what I’ve read and after talking to our fertility specialist morphology seems subjective.

like

Anyone done work at/with USAA? Was contacted about contract subro role. Decent salary jump but want to make sure it won’t make me want to tear my hair out.

likefunny

Hey Guys, wanted to know how much time does it take for Hashedin to release the offer after the final discussion and document verification? It's been a week for me and i am still waiting for the offer.

likesmart

Hi, I am new to Canada and currently living in Vancouver, BC. I was looking for opportunities in the Financial Services industry in the Metro Vancouver Area. I have about 3 years of experience in the Banking/Financial Services and HealthTech industry and worked alongside IBM and PwC in developing and implementing cutting-edge FinTech products for business clients of a Financial Institution and led the Finance and data science team at a Health tech startup. Let me know if anyone can help me.

like

Very new to this app. I start my new role as a contractor in the new year working for a large Global financial institution. Inside IR35 paying £900 pd. Looking to connect with other security contractors/consultants in the UK!

like

Anyone tried roasting their own coffee? Curious about if you found it worth it or not, and any tips you might have for someone looking to get started. Thanks!

like

Thoughts about the MINI Countryman SE? Thinking of buying used 2019 model

Think I'll stay in banking in lieu of going to PE. My middlename is bullshit, I'm perfect for this

like

Hi.. I'm currently working as Data Analyst in TVS. Most of my work in Advanced Excel only. How can I move forward myself into Data Science by learning new technologies or any courses? Please guide me

like

Anyone willing to explain the basic steps of getting a J2 as a consultant or contractor? Do I need an LLC first? Do I do paperwork then find clients or wait till I have clients first?

like

McK 🐟: Is it helpful if a Senior Partner from another part of the world puts in a referral (looking for role in the US)

like

Hi all, which companies in the Federal space can I target that work in the healthcare implementation space? Most openings I see are on the strategy/advisory side.
I have a lot of experience in the Medicaid world and have led and managed implementation projects there. Thanks.

like

Need referral for CGI canada (does CGI Canada provide any work permit)

Would like to connect and learn more

I am an early stage career professional

like

I have 30k sitting in a Bank of America account. What should I do with it? How should I invest? Help! Don't need the money in the next year or so

like

Anyone have Chairman's club status with Avis or Platinum with Hertz? How are the benefits compared to Presidents with both Hertz and Avis

like
like

Which company is better to join as BigData Devloper\ Data Engineer?

Persistent - 25 LPA fixed
Deutsche Bank - 25 LPA fixed

YOE- 6.5
@persistent@Deutsche Bank

like

I’m (early30s) about 8 months into a relationship with a 40m. Things are wonderful in every aspect, but he is absolutely atrocious with his finances. I felt it becoming an issue about two months ago. He forgets about auto payments and just generally doesn’t care. I sat down with him and looked at everything and even after talking it out he still continues to stress and it’s now causing me stress. I had a final discussion with him today about it and he went on abt how love isn’t enough for me…

like

Moving to a new place and have space for a desk and office chair. Best recs for both? Wayfair would be great since I have a friend who has a corporate discount but open to other options

like

Additional Posts in Creative Content Marketing

Trying to find the best SEO resource for blog content. The company we have is way overpriced for something the internal team is very capable of, but no bandwidth to do so.
I’ve heard of sites like verbio, are there any others I should look into to make it easier on my team?

Welcome to creative content marketing!

likeuplifting

Super cool! Thanks for creating it!

like

Does anyone in here use pardot? I’ve been using it since 2019 and I think I’m done with it. It’s not user friendly AT ALL.

funny

Any growth hackers in here ?

I have a Freshbooks type platform that needs traffic / users. Im open to cold email campaigns, online automation, creating a blog for organic traffic traffic flow & doing SEO / backlinking tactics.

like

Thoughts on the LinkedIn newsletters? Who’s using them?
I like the layout, but seems a little glitchy still.
After 10 weeks of a weekly newsletter I’ve realized:
• The email that gets sent out after it gets published = really great feature.
• Copy and pasting images from previous newsletters causes and error and won’t save.
• Can”t find the newsletter in the regular search on LinkedIn.
• Relatively easy to work on once strategy is established.

likesmart

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal