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Hi, I am new to Canada and currently living in Vancouver, BC. I was looking for opportunities in the Financial Services industry in the Metro Vancouver Area. I have about 3 years of experience in the Banking/Financial Services and HealthTech industry and worked alongside IBM and PwC in developing and implementing cutting-edge FinTech products for business clients of a Financial Institution and led the Finance and data science team at a Health tech startup. Let me know if anyone can help me.
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First of all, top 5 in terms of what measure(s)? For B2B or B2C? For a product or service oriented offering? There are so many dynamics that will make a list of "top" anything very different.
Secondly, the ones you listed are mostly top of funnel content tactics. Good, yes, but only covers part of the journey (awareness). Content like case studies, white papers, eBooks, webinars, etc. are not old news. They are part of the content journey and are more applicable to the middle and bottom of the funnel for education and consideration. They are also essential for lead generation as they will be gated in most cases (but not always).
Yes, these are some great questions to ask. It does depend on the business, but if you over look everything even in a B2C and B2B, what do you think the top would be?
I do think ebooks and webinars can be of value, but I think the overall “webinar” term is getting crowded. I personally am getting sick of them!