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Might not be your intention OP, but I think this framing lets people off the hook with a “they don’t make Creatives like they used to” narrative.
But I’d strongly argue to anyone who subscribes to that thinking…that the issue is what surrounds Creatives today.
The loudest voices in the industry aren’t Creatives anymore, and they’ve consequently devalued creativity to be a garnish rather than the dish. Something anyone can do (“everyone’s creative - not just the creative department!”). Even computers. A nice to have to spruce things up, but really it’s about minimum viable product (this leads to lazy marketing, and marketers becoming shitter in the process, that conservatism meaning there’s no ambition).
End result? The environment just isn’t really set up for rising Creatives based on their ads. More Creatives who embrace the LinkedInification of the industry (profile above all else).
Felix Richter, Nils Leonard
Agree with all of this
Creative is no longer king. Clients are less brave. Account men want an easy ride. Timelines are shorter. We don't fight for the work, we JFDI
What about you? Maybe could be you!
Kean, Gallop, Ross, Scaman
I desperately hope this is a reference to what I think it’s a reference to. And not sincere.
Anyone care to share successful, talented women creatives for a change?
Did trot actually ever make anything good? London is so insular ew