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A1: strategy comes up with the idea in the first place as well
OP: $$$, prestige, better exit ops, more interesting work, better talent, faster growth
Downsides are worse work-life balance, pressure to excel, overly competitive nature of some colleagues
Strat sells the idea.
MC implements it
I’d be somewhat conservative about exit opps. The prestige is mainly observed internally. People still view it just as Accenture for the most part. The project expense will help, but the name itself, meh